Kapil Mudholkar's Blog | Digital Marketing Tips & Strategies

Public relations has always been a core of proper brand building, but its power to drive customer acquisition in the digital age is stronger than ever. The best-executed PR strategy not only makes your brand look more credible but also gets the right audience at the right time. 𝗛𝗼𝘄 𝗣𝗥 𝗳𝘂𝗲𝗹𝘀 𝗯𝗿𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻? 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Insightful articles or interviews place your brand at the forefront of industry authority. 𝗠𝗲𝗱𝗶𝗮 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Consistent coverage in high-impact B2B publications increases trust and recall among your target audience. 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Strategic press releases and feature stories can point potential customers to explore your solutions. 𝗣𝘂𝗯𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿: For B2B brands, it's essential to work with the credible platforms that your target audience follows. Here are some of the prominent B2B publications that will amplify your PR efforts: • 𝗬...

  𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗔𝗕𝗠) thrives on personalized engagement—and email marketing is the perfect tool to make that happen! 📧 With the right strategy, email campaigns can deliver hyper-targeted messages to key decision-makers, nurture relationships, and drive results for your ABM accounts. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗔𝗕𝗠 𝘀𝘂𝗰𝗰𝗲𝘀𝘀: 🎯 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝟭. 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗬𝗼𝘂𝗿 𝗔𝗕𝗠 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀: Create micro-segments within your ABM accounts based on industry, role, or specific challenges they face. 𝟮. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁:  Use insights from your sales and CRM data to tailor every email—addressing the account’s unique pain points and goals. 𝟯. 𝗘𝗻𝗴𝗮𝗴𝗲 𝗠𝘂𝗹𝘁𝗶-𝗧𝗼𝘂𝗰𝗵 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀: Develop nurture campaigns with a mix of educational, product-specific, and case study content. Build momentum by targeting multiple decision-...