The significance of social media marketing lies in delivering consistent and stable conversation customer opportunities. This conversation consistency lays the strong foundation for fruitful conversion opportunities for marketers. There are four key factors that enable marketers initiate and develop strong online marketing strategies. They are: Conversation, Consistency, Content, and Creativity. These four factors determine the success and failure of any online marketing campaign. Social media platforms have allowed marketers to incorporate all these elements within their marketing strategies. If we look at these elements closely, they all point towards sustainable customer engagement opportunities. Through stable content delivery, marketers can improvise their conversation chances for better conversion possibilities. Compared to traditional mode, social media marketing facilitates increased customer management prospects. Platforms like Facebook, LinkedIn, and Twit...
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