Social media is primarily a customer tool, hence, it becomes very crucial for organizations to decide brand positioning in the market. Although, marketers can go a step ahead to market their products using social media, they need to keep certain things in mind to avoid customer anger. These things can really decide the future of your brand in the market. Let's quickly go through them: 1) Avoid Repetition: Social media marketing is not about repetition, it's about innovation. I have been constantly hitting hard on maintaining consistency in social media, but it should not be mixed with repetition. Social media has provided marketers with a pool of networking and connecting opportunities, therefore, it becomes very crucial for marketers to use them smartly. Innovation is just not about doing new things...it can also be doing old things smartly. This can really make a huge difference in your social media marketing campaign. 2) Target Clarity: In any marketing activity, it is v...
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