Skip to main content

Facebook Fan Page and Linked Groups: The Significance for Marketers

Facebook's yesterday's announcement of making Groups for Pages available around the world really holds a great significance for marketers. There are over 70M Pages on Facebook and this development will change the how fans interact with the brands on Facebook. Now Page owners have the capability to create their own linked and dedicated groups to encourage community building and stable conversation mechanism.


As pointed out by Facebook CEO Mark Zuckerberg, "more than 100 million people on Facebook are members of what we call "very meaningful" groups." This makes the groups feature one of the significant and popular features of Facebook. This also encourages the platform to make constant improvements to this popular feature. And this development proves it all.

Last month, Facebook also announced some significant improvements to the Groups. From Group insights to Membership request filtering and Removed member clean up to scheduled posting, all these improvements aim at bringing better and stronger user experience.

It would be really interesting to see how the platform take this initiative ahead and come up with some more exciting and interactive improvements for the community. 

How marketers can benefit?

Extended Engagement Opportunity: Now, this page-linked groups brings an extended engagement opportunity for the page owners. This will help page owners to cover different topics and conversations through groups. 

Improved Community Building: Social media is one of the best ways to build gated community for the audience. And Facebook is one of the ideal platforms to do that. Now, with this linked groups, marketers can have improved community building to take the conversation to the next level.

Advantage in Brand Building: This development will also pave the way for stable brand building process. The group conversations will help marketers come up with different ideas that can augment their brand building process.

Comments

  1. seofroogalFebruary 9, 2018 at 12:45 AM

    nice information
    thanks for sharing
    for futher info click on the below link
    Customer Analytics

    ReplyDelete

Post a Comment

Popular posts from this blog

Four Ways to Create Social Media Engagement

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently.  Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms. 1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience. Your content creativity should not be limited to the p...
1 comment
Read more

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Successful Event Management: Things to Consider

Overview: Everyone has different perspectives and objectives when it comes to events. Someone may be interested in connecting with potential customers, promoting their brand, pursuing a better career, gaining knowledge, and many more. So, how can event organizers utilize events to achieve their business goals? From an organizer's perspective, every single aspect of events is crucial. From event content to event marketing and engagement to audience, an event organizer should have a holistic approach to make the event successful. The Content Role: The event's content plays an important role. Being an event organizer and producer, I have always felt something special about events. For the promotion, I was more focused on content value and delivery. I was betting high on quality content for the event's success. Today, with the hybrid model, the organizers have more freedom to deliver the content in a better and more presented manner. Especially with the on-demand model of hybri...
Post a Comment
Read more