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Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges. 

Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture. 

Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, is an opportunity to create both relevance and influence among target audience. Hence, I would say content is an effective tool to attain that desired balance between relevance and influence in social media marketing. 

Comments

  1. AnonymousAugust 9, 2013 at 6:19 AM

    Heya great blog! Does running a blog like this take a great deal of work?
    I've virtually no expertise in computer programming however I had been hoping to start my own blog in the near future. Anyhow, should you have any suggestions or tips for new blog owners please share. I know this is off topic however I just needed to ask. Kudos!

    Feel free to surf to my web page - na temat Biura (http://pyha.ru)

    ReplyDelete
  2. Australian telecom companyOctober 8, 2013 at 7:12 PM

    We really need to learn different angles on how to effectively use social media.

    ReplyDelete
  3. UnknownAugust 14, 2015 at 12:42 AM


    This is extremely helpful info!! Very good work. Everything is very interesting to learn and easy to understood. Thank you for giving information. great article, I was very impressed about it, wish you would have stayed next share
    digital marketing agency in mississippi

    ReplyDelete

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