Kapil Mudholkar's Blog | Digital Marketing Tips & Strategies

Branding is not just about creating an image in front of your target audience, it’s more than that. It’s about delivering trust to your target audience through available marketing channels. Over the years, businesses are using various platforms, such as TV, print, Radio and billboards, to be in front of their audience always. Now with social media, marketers have got an additional opportunity to navigate through the minds of their customers. Branding is like creating psychological effect on the minds of the customers. The idea is to keep customers close to the brand in every possible way. The branding approach may defer marketer to marketer, however, there are certain ideas or concepts that should remain constant for all. These are: Be Simple: Branding has really moved on with the emergence of social media. It has come out of the board rooms to be discussed and measured openly. It is no longer required marketing jargons, but a simple humanized approach to stay connected to your target...

Personally, email marketing is one of my favorite channel for lead generation. Email marketing not only establishes direct connect with the end-user, but also enables improved engagement opportunities. Nowadays, I have seen marketers using bulk marketing techniques. In some circumstances, it may generate desired results, however, I strongly believe permission-based email marketing is authentic and targeted. With permission-based email marketing, marketers can improve overall ROI of their marketing efforts, as they are sending information to those users who have asked for it. In a way, they are directly communicating with their potential customers. Here, other stats like bounce rate, CTR or cost per conversion will always be high.  Here are some important aspects that need to be consider for using email marketing for lead generation. 1) Use Opt-in Method: Never send emails to unknown database. Even if you get response through it, the marketing ROI will always be ...