Kapil Mudholkar's Blog | Digital Marketing Tips & Strategies

The use of content marketing by B2B marketers is a topic of extensive writing and discussion. However, the more we talk, the more it gets interesting. This discussion is endless. Hence, I decided to call it an open-ended relationship between content marketing and B2B marketers. B2B marketing is incomplete without content. The challenge, however, is to make the perfect use of content in the right place. Marketers need to be cautious about content precision , positioning , and packaging . I call them the 'Three Ps' of content marketing . In the last decade, things have changed tremendously for both marketing and marketers. AI adoption, the social media revolution, constant Google updates, increased market competition, and affordable marketing access have all compelled marketers to think and innovate in their content efforts. The Change and Marketers: As we all know, change is constant. In a marketing context, it is not that easy. As we all know, formulating a stable marketing

Branding is not just about creating an image or a visual for your target audience. It is about enabling audience trust using available marketing channels.  Traditionally, marketers have used different platforms for their audience reach. Majorly, with TV, print, radio, or billboards, brands have portrayed their brand image before their customers.    However, with digital adoption, marketers have multiple options available for audience interaction. However, this has made things a little challenging for the brands. With these options, brands should make a lot of effort to find a relevant and precise branding message for their audience.  Branding is like creating a psychological effect in the minds of customers. The idea is to keep customers close to the brand in every possible way. The branding approach may differ from marketer to marketer, but certain concepts will always remain constant for all. These are: Be Relevant:  Branding has moved on with the emergence of the digital revolution.

No doubt, there is a too much of buzz going around content marketing today. Everyone is talking about what to do and what not to do. Everyone has their own views, objectives and references towards content marketing. All said and done, do we really have a best approach for content marketing? Websites, social media platforms, newsletters, pod casts, web casts, etc. there is too much of content. But how can we really leverage these platforms and sync them all to get the best approach. Although no approach can be suitable for every situation, however, there has to be a common starting point for everyone, be it a small marketer or a big marketer. Actually, when it comes to quality, the difference between small and big does not matter, what matters is the content. Usually, consistency is the most common problem that content marketing efforts have to deal with. Generating unique content for too many platforms becomes difficult and thus, marketers tend to get lazy with their cont