No doubt, there is a too much of
buzz going around content marketing today. Everyone is talking about what to do
and what not to do. Everyone has their own views, objectives and references
towards content marketing. All said and done, do we really have a best approach
for content marketing?
Websites, social media platforms,
newsletters, pod casts, web casts, etc. there is too much of content. But how
can we really leverage these platforms and sync them all to get the best
approach.
Although no approach can be
suitable for every situation, however, there has to be a common starting point
for everyone, be it a small marketer or a big marketer. Actually, when it comes
to quality, the difference between small and big does not matter, what matters
is the content.
Usually, consistency is the most
common problem that content marketing efforts have to deal with. Generating unique
content for too many platforms becomes difficult and thus, marketers tend to
get lazy with their content marketing efforts.
Now, talking about the best
approach, as I said earlier one size does not fit all. Hence, marketers need to
find that missing link which can bridge the gap between them and the target
audience. The idea is to engage audience with the targeted content.
To start with, it is always good
to think from the users’ perspective. By stepping into their shoe, marketers
will definitely have some pain points highlighted. Here, content marketing can
be effective medium to answer the queries of the users, than giving them
insights. The ideal marketing always delivers what users wants, and not what
brand wants.
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