Skip to main content

Social Media: Encourage Customers to Create Social Proofs

I have always believed that social media marketing is a referral marketing. To succeed, in this kind of marketing space, marketers need to create ample opportunities to enable their customers to showcase social referrals. Any kind of reward would provide an ideal back-up for this kind of marketing strategy.

What makes social referrals unique?

Today's customers are techno-savvy. Before making any buying decision they tend to search for company information, product review or customers' feedback. Their final decision to buy the product is largely depended on the opinion they form after going through available product information. Instead of spending hours on company website to read product information they are more interested in reading live experience of customers. In such scenario, your customer testimonials available on different platforms form a major part of your lead generation program.


We have often seen marketers add customer testimonials on their website. However, testimonials or referrals available on social sites considered to be authentic and true. This makes the brand more trust-worthy and customer-friendly.

How marketers can encourage?

For me, social media marketing is all about human. It has humanized the whole marketing scenario. Be it a selfie or plain text, customer testimonials available on social platforms not only makes brands real but also makes it humanized. It has provided marketers an opportunity to convert these referrals into creating new customer base.

The whole idea is to keep your existing customers happy and use them to create new ones. Marketers can have multiple social channels to use these referrals for their own benefits.

Here are some ways through which marketers can encourage social referrals.

1) Incentive-based programs
2) Special discounts
3) Loyalty programs
4) Special contests and announcements
5) Special recognition

It is very important to believe the fact that humanizing marketing concepts and taking customers seriously are two important basics of social media marketing.

Labels:

Comments

Post a Comment

Popular posts from this blog

Using Twitter for Business

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan...
7 comments
Read more

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Social Media: Content Packaging Matters

Content is the heart, soul, and mind of social media marketing. It's always important to have proper strategy to create, market, position, and present your content to you target audience. In a way, content is the real product to feature on social media platforms. A precise content delivery and positioning helps marketers to stabilize online marketing presence with consistent visibility.  For any marketing effort, consistency is the biggest attribute. This consistency paves the way for sustainable brand creation and value. Content makes it easier to attain this value creation process. Marketers need to use content as the key driver to push their brands towards their target audience for better visibility. Social Media Platforms and Content Positioning Social media platforms have provided marketers with additions tools for effective content delivery. However, it completely depends on marketers to how to use these platforms to reach out to their target audience. Every social ...
2 comments
Read more