Skip to main content

How to innovate your social media presence?

I have been terming social media as an 'innovative invention'; however, it is also important to 'innovate' your social media presence. This innovation is the key to bring large number of audience to social media platforms. The openness of these social media platforms allow its users to experiment with your social media strategy.

But how to incorporate innovation in your social media strategy? and what can be the focal point of this innovation?

There are three simple steps to bring innovation in your social media strategy.

1) Interactive content: We have been seeing various organizations and individual users extending their presence to social platforms as a part of their branding and marketing strategy. Social media is all about conversation, and this conversation has to be interactive and open. You can be selling directly on social media, and this is where most of the organizations go fail with their social media campaign. Social marketing is not about direct selling, it is about engaging your target audience on a regular basis to establish stronger relationship. This can be done only through interactive content. Just follow the below guidelines to adopt innovative content strategy.

a) Keep track of your competition
b) Be experimental with your ideas
c) Find ways to go closer to your audience
d) Be responsible and responsive towards your ideas
e) Be alert
f) Make sure you are tracking every single conversation mentioning you

These are some tips that can help you formulate effective content strategy for your business.

2) Measure your performance: To grow you should know what is working for you and what is not. To understand this, you have to measure your social campaign presence regularly. There are various ways through which you can do that. First and foremost is analytics, response to your content in terms of fans, followers and connections, and many more. This tracking allows you to understand your standing in the social media market, and alter your strategies accordingly. It is very true that you have to be very consistent in your social media campaign; however, this consistency has to be coupled with experiments and innovations. The foundations remains the same, only external elements keeps on changing.

3) Stay connected: It is always essential to stay connected with your target audience. This helps you understand their behavior, requirements, and pain points. This knowledge makes 'give and take' with your audience more interactive and innovative.

Comments

Post a Comment

Popular posts from this blog

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Using Twitter for Business

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan...
7 comments
Read more

Facebook Marketing: How to Engage Facebook Fans?

How are you engaging your Facebook fans? Do you have exclusive strategies for them? You need to be. You need to treat your Facebook fans like your existing customers. You really have to value them to make them happy, active and responsive on your fan page. You need to make them a part of your marketing strategy to convert them in to your loyal customers. I have often seen marketers ignoring the values of their Facebook fans. “They are just fans and I am not getting any monetary benefit from them”, these kinds of comments are very common for marketers. Hence, they totally ignore their value. I am a big fan of customer engagement and I always like to write any topic that deals with customer engagement. In social media, Facebook page is one of the ideal place to generate stable and consistent customer engagement. Here are some tips that can help marketers to engage their Facebook fans. Create Exclusive Content: I have often seen marketers delivering identical cont...
6 comments
Read more