Kapil Mudholkar's Blog | Digital Marketing Tips & Strategies

Search engine optimization (SEO) has really come a long way and has really altered the way how it shows the search results to the users. The recent Google updates are more focussed towards delivering quality and relevance to the users for their searches. Days have gone when marketers can stuffed their pages with keywords and find themselves on the top of the search pages. Now, the momentum is tilted towards quality, relevance and most importantly, no-spamming attitude. From Panda to Penguin , Google took a strong action against spammers and advocated for the clean and relevant search preference. Hence, it is very important to deliver relevance through your website. Apart from keywords, there are several others factors that we need to consider. It is believed that Google considers around 200 factors in its algorithm. What you should do?   Here is a list of some actions items that can help you within your SEO efforts.   Update content regularly  User-friendly...

How are you engaging your Facebook fans? Do you have exclusive strategies for them? You need to be. You need to treat your Facebook fans like your existing customers. You really have to value them to make them happy, active and responsive on your fan page. You need to make them a part of your marketing strategy to convert them in to your loyal customers. I have often seen marketers ignoring the values of their Facebook fans. “They are just fans and I am not getting any monetary benefit from them”, these kinds of comments are very common for marketers. Hence, they totally ignore their value. I am a big fan of customer engagement and I always like to write any topic that deals with customer engagement. In social media, Facebook page is one of the ideal place to generate stable and consistent customer engagement. Here are some tips that can help marketers to engage their Facebook fans. Create Exclusive Content: I have often seen marketers delivering identical cont...

Email marketing is one of the ideal ways to reach out to reach target audience in bulk. However, marketers can get better results, if they can enable their target audience to subscribe to their mailing list. Permission-based email marketing is always better when it comes to marketing ROI. However, the test lies in encouraging audience to subscribe to the newsletter. Here are certain ways that can help marketers to build email marketing list. 1) Offer freebies: The best way to build email list is by offering incentives or freebies. Company website or social media platforms are very effective medium for this kind of strategy. The logic is to convert your existing website visitors or fans/followers into email subscribers. Especially, if you have an e-commerce website, you can definitely add to your email list by offering incentives to your website users. One way is to offer discounts to your visitors/fans on their next purchase. This way, you are not only building your email list, ...

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently.  Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms. 1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience. Your content creativity should not be limited to the p...

I have always believed that social media marketing is a referral marketing. To succeed, in this kind of marketing space, marketers need to create ample opportunities to enable their customers to showcase social referrals. Any kind of reward would provide an ideal back-up for this kind of marketing strategy. What makes social referrals unique? Today's customers are techno-savvy. Before making any buying decision they tend to search for company information, product review or customers' feedback. Their final decision to buy the product is largely depended on the opinion they form after going through available product information. Instead of spending hours on company website to read product information they are more interested in reading live experience of customers. In such scenario, your customer testimonials available on different platforms form a major part of your lead generation program. We have often seen marketers add customer testimonials on their website. ...

What makes any platform unique is its functionality. Today, we have several social platforms that have something special for their users. Twitter is one such platform that has really evolved to offer much-needed user experience. Over the years, Twitter has been experimenting with features that can make the platform user-friendly. If used properly, this platform can really be influential in generating good marketing response.  Here are some tips to get maximum from your Twitter marketing. 1) Be consistent with content creation 2) Do not self-hype 3) Educate your audience over your products and services 4) Increase use of hashtags 5) Follow as many as people you can on Twitter 6) If possible, use sponsored tweets or Twitter advertising 7) Use Twitter chat 8) Schedule your tweets for special occasions 9) Use as many as images you can 10) Ask people to re-tweet your tweets, ask them to use hashtags 11) Never miss any opportunity to interact with the people who ...

For me, social media marketing is all about creating stable and consistent customer relationship. This objective has to be the center of any social media marketing strategy. In this article, I am going to write about takeaways that customers should expect from brands through their social media strategy. 1) Customer Engagement: The first and foremost is the customer engagement. Undoubtedly, this has to be the ultimate objective of any social media strategy. Through social media, marketers, now, have an extended opportunity to streamline and speed up their customer engagement process. This has brought customers to the center stage of the marketing strategies of marketers. Hence, customers should stick with the brands that are committed to customer engagement. 2) Consistent Customer Communication: Communication is an integral part of the marketing strategy. Traditionally, marketers depended on emails, news papers, radio or TV to reach out to their customers. Now, with social me...