Skip to main content

The Preferred Content Route for Event Marketing: Here's the One!

When it comes to B2B marketing, I am a big fan of events. My interactions with events took place in 2005. Event content, from events and exhibitions to webinars and virtual happenings, has always fascinated me. No doubt, the overall content approach and delivery have changed since then; however, I have not seen content taking the backseat in any of the event professionals' lives. 'In event marketing, content reigns supreme, yet its quality varies.

Event professionals must use a specific content route to promote pre- and post-event activities. When we think of content as part of event marketing, it has different objectives at different times. However, it is crucial to remain consistent with the preferred content route.






Recently, I conducted a short survey with a few event professionals to learn about their preferred content format for event marketing. I was surprised to see the results of that survey. Social media was the preferred content format for over 58% of the respondents. At the same time, 29% responded with video content. To my surprise, webinars and live events were the preferred content formats for only 12% of respondents. Interestingly, no one voted in favor of blogs or articles. This survey clearly shows the dominance of social media in event marketing.

When I dove deep into these results to understand, I found that social media can help you create buzz, attract attendees, and keep the excitement alive before, during, and after the event. Social media is an effective source of attraction and engagement for event marketers.

The constant advancements encourage more and more event professionals to make the most of social media. Event marketers are taking event engagement and excitement to the next level by teasing event details, sharing speaker highlights, and showcasing exclusive content while building anticipation.

With the help of dedicated hashtags, polls, countdowns, and contests, social media platforms have become the playground for event marketers. Adding to this excitement is the live streaming of key moments, posting behind-the-scenes footage, and encouraging attendees to share their experiences using event-specific hashtags.

Social media platforms are your gateway to building a community and amplifying your event’s reach. 🌍 Take advantage of the power of digital connections to make your event unforgettable!

Comments

Post a Comment

Popular posts from this blog

Using Twitter for Business

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan
7 comments
Read more

Successful Event Management: Things to Consider

Overview: Everyone has different perspectives and objectives when it comes to events. Someone may be interested in connecting with potential customers, promoting their brand, pursuing a better career, gaining knowledge, and many more. So, how can event organizers utilize events to achieve their business goals? From an organizer's perspective, every single aspect of events is crucial. From event content to event marketing and engagement to audience, an event organizer should have a holistic approach to make the event successful. The Content Role: The event's content plays an important role. Being an event organizer and producer, I have always felt something special about events. For the promotion, I was more focused on content value and delivery. I was betting high on quality content for the event's success. Today, with the hybrid model, the organizers have more freedom to deliver the content in a better and more presented manner. Especially with the on-demand model of hybri
Post a Comment
Read more

Social Media: Four Tips to Improve Link Building

Link building process is one of the crucial activities for today's online marketers. This activity is not only important from the customers' perspectives, but also delivers significant Google advantage. Traditionally, organizations are using in-house or outsourced search engine optimization (SEO) activities to enhance their online presence. Now, with the emergence of social media, online marketers have got one more additional tool to promote their online presence.Through efficient social media activities, marketers can improve their link building process, enabling them to improve their Google presence. Let's look at some useful tips that can help marketers improve their link building process through social media activities. 1) Consistent Social Bookmarking: Social bookmarking is one of the premium activities in social media marketing. This not only enables marketers to share their valuable content, but helps them build a much-needed readers' loyalty. Free social bookma
2 comments
Read more