Skip to main content

Adding Content to Facebook Fan Page

Facebook has really emerged as one of the strongest and influential marketing platforms for modern marketers. The increasing popularity of this social platform has forced online marketers to use Facebook as effective communication medium. Be it B2B or B2C, all organizations have felt the need to be on Facebook. We all know that Facebook profiles are for individuals, and fan pages are for businesses. Hence, businesses are making every possible attempt to make their brand as one of the popular brands on Facebook.

Today, businesses are hiring professional companies to design and manage their fan page. The designing element has really taken the front seat, and businesses are using their fan pages as micro websites, allowing fans to get complete hold of their products and services on one interactive page.

And this interaction can only come with content. Having balanced fan page (both design and content) makes it easier for any brand to create right impact on its target audience. Managing your fan page wall becomes critical part of your Facebook strategy. Social media marketing is all about communications marketing, therefore, the content needs to create interaction between page owners and fans.

Here's the way to do it

It's all about engagement!!! Every social platform has its own way of functioning, and user engagement. And all these platforms, Facebook is the most demanding platform when it comes to user engagement. You cannot apply same content strategy for Facebook, LinkedIn and Twitter. Let's make it more simple.

a) Do not advertise
b) Two-way communication
c) Create appealing content
d) Create ways for customer engagement
e) Interactive wall posts
f) Simple and short content
g) No self-promotion
h) Initiate real-time interaction
i) Keep it live
j) Add polls, discussions, contests, etc.
k) Maintain balance between design and content
l) Answer, comment on users' posts
m) Get rid of unwanted tabs, and
n) Keep it simple and straight
Labels:

Comments

  1. johndiv45July 7, 2011 at 1:42 AM

    A good content is important when making a fan page. Aside from style or on how you Fan Page looks like it should also include quality and helpful contents. Another great tip learned on How To Make A Like Page on Facebook. Thanks for sharing.

    ReplyDelete

Post a Comment

Popular posts from this blog

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Using Twitter for Business

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan...
7 comments
Read more

Facebook Marketing: How to Engage Facebook Fans?

How are you engaging your Facebook fans? Do you have exclusive strategies for them? You need to be. You need to treat your Facebook fans like your existing customers. You really have to value them to make them happy, active and responsive on your fan page. You need to make them a part of your marketing strategy to convert them in to your loyal customers. I have often seen marketers ignoring the values of their Facebook fans. “They are just fans and I am not getting any monetary benefit from them”, these kinds of comments are very common for marketers. Hence, they totally ignore their value. I am a big fan of customer engagement and I always like to write any topic that deals with customer engagement. In social media, Facebook page is one of the ideal place to generate stable and consistent customer engagement. Here are some tips that can help marketers to engage their Facebook fans. Create Exclusive Content: I have often seen marketers delivering identical cont...
6 comments
Read more