Kapil Mudholkar's Blog | Digital Marketing Tips & Strategies

Content is king in today’s marketing. Content plays a major role in shaping customer’s perceptions towards brands. Online or offline, brands are always generating content, such as social media posts, emailers, brochures, blogs, paper ads, advertorials and etc. However, it would be difficult to say how much content the customers are consuming or reacting to. The possibility is that majority of the content can go unnoticed; hence, depreciating marketers’ content efforts. With so much of content opportunities, marketers need to understand which to use and how to use. Too much content can lead to negative feedback from the customers, as it may lead to spamming. Thus, marketers need to play well with content strategy. The Need It would be difficult to comment on customers’ preferences over content. It is preferred marketers should create content to suit customers’ requirements, such as information blogs, FAQs, how-to-videos, and etc. The marketers should play a role of educator throu...

Are you working on a great SEO strategy? Do you wish to keep your audience engaged with your website content? Great content adds value to technical SEO strategies (Meta data, alt tag, etc.) This ensures that you have a precise SEO strategy in place. With Google Algorithm changes focusing more on quality and originality, it is very important to deliver precise and accurate content to your audience. Google is more focused towards rendering quality content pages matching to the user’s search query. If we closely look at this scenario, content has a very larger role to play. Internal linking is an effective way to keep your audience engaged with your website content. The benefits of interlinking of website pages: 1)       Enables simple website navigation 2)       Helps increasing time on site 3)       Adds to increase in page views 4)       Displays proper content s...

Social media marketing is evolving and so are its meanings and concepts. Here are some of my favorite social media quotes for you. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” – Bryan Weiner, CEO at Digital Agency 360i “The goal of social media is to turn customers into your personal evangelist.” – Shane Barker, ShaneBarker.com “Think like a publisher, not a marketer.” –  David Meerman Scott, Marketing Strategist “Focus on how to be social, not on how to do social.” – Jay Baer, Convince & Convert “All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.” – Don Tapscott, dontapscott.com “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer, Deep Focus “Our head of social media is the customer.” ...

Search engine optimization (SEO) has really come a long way and has really altered the way how it shows the search results to the users. The recent Google updates are more focussed towards delivering quality and relevance to the users for their searches. Days have gone when marketers can stuffed their pages with keywords and find themselves on the top of the search pages. Now, the momentum is tilted towards quality, relevance and most importantly, no-spamming attitude. From Panda to Penguin , Google took a strong action against spammers and advocated for the clean and relevant search preference. Hence, it is very important to deliver relevance through your website. Apart from keywords, there are several others factors that we need to consider. It is believed that Google considers around 200 factors in its algorithm. What you should do?   Here is a list of some actions items that can help you within your SEO efforts.   Update content regularly  User-friendly...

How are you engaging your Facebook fans? Do you have exclusive strategies for them? You need to be. You need to treat your Facebook fans like your existing customers. You really have to value them to make them happy, active and responsive on your fan page. You need to make them a part of your marketing strategy to convert them in to your loyal customers. I have often seen marketers ignoring the values of their Facebook fans. “They are just fans and I am not getting any monetary benefit from them”, these kinds of comments are very common for marketers. Hence, they totally ignore their value. I am a big fan of customer engagement and I always like to write any topic that deals with customer engagement. In social media, Facebook page is one of the ideal place to generate stable and consistent customer engagement. Here are some tips that can help marketers to engage their Facebook fans. Create Exclusive Content: I have often seen marketers delivering identical cont...

Email marketing is one of the ideal ways to reach out to reach target audience in bulk. However, marketers can get better results, if they can enable their target audience to subscribe to their mailing list. Permission-based email marketing is always better when it comes to marketing ROI. However, the test lies in encouraging audience to subscribe to the newsletter. Here are certain ways that can help marketers to build email marketing list. 1) Offer freebies: The best way to build email list is by offering incentives or freebies. Company website or social media platforms are very effective medium for this kind of strategy. The logic is to convert your existing website visitors or fans/followers into email subscribers. Especially, if you have an e-commerce website, you can definitely add to your email list by offering incentives to your website users. One way is to offer discounts to your visitors/fans on their next purchase. This way, you are not only building your email list, ...

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently.  Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms. 1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience. Your content creativity should not be limited to the p...