Kapil Mudholkar's Blog | Digital Marketing Tips & Strategies

Customer management is the biggest task for any organization. Be it small or large, it is very essential for any business to keep their customers happy and satisfied. Traditionally, businesses have been using several CRM tools to see that they maintain sufficient customer loyalty towards their brands. However, some of the businesses lacked this ability due to financial and technical inefficiencies. This allowed large organizations taking the big pie of market share. However, with the emergence of social media marketing tools, even small businesses are finding ways to be a part of growing competition. Here is an overview of factors that can enable businesses keep their CRM efforts up and moving. 1) Catch the Ongoing Customer Momentum: It does make sense. It's your primary responsibility to catch the customer momentum. Be it customer query or new business lead, you need to be in the main stream to keep hold of them. The more alert you are, the more will be good for you. The more yo...

Social media marketing is all about human. It's more about communications, conversations, and consistency. Your ability to converse strongly with target audience allows you establish, promote, and maintain strong brand in the online market. The more you care about your customers, the more are the chances of developing strong online brand for you. Here are some important tips that can help you develop strong online brand. 1) Being Human: Being human is very much important in today's online marketing scenario. Your ability to communicate and educate customers about products makes a real difference. It's not always about marketing, it's about engagement. Let the customers see your efforts to maintain quality interactions with them. This will certainly help you build strong customer loyalty and brand identity. Today, customers want vendors to pay extra attention to their concerns and causes. They want them their issues to be resolved as soon as possible to make most of th...

Social media marketing is not only a medium for product branding, or advertising, it is a mind-set. Here's the short compilation of thoughts on social media marketing. This is an attempt to spread the word about social media marketing... "A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is." - Scott Cook "By creating compelling content, you can become a celebrity." - Paul Gillin "Activate your fans, don’t just collect them like baseball cards." - Jay Baer "Social Media is not just a set of new channels for marketing messages. It’s an opportunity for organizations to align with the marketplace and start delivering on behalf of customers." - Valeria Maltoni "Fans, Tweets & Likes are vanity. ROI is sanity. It’s up to you to decide how crazy you can afford to be." - Lori R Taylor "Innovation needs to be part of your culture. Consumers are transforming faster th...

It is very essential in any form of marketing to define goals to be achieved in a definite time span. This makes it easier for any online marketer to measure ROI for the marketing campaign. Social media differs in every aspect compared to traditional form of marketing when it comes to reaching out to target audience. Therefore, one cannot exposed to social media marketing with traditional mind set. Then, how one can set up goals for social media marketing to measure it. Here are some factors that determine your goals in social media marketing. 1) Understand your product and customers: I have often seen marketers rushing out to various social platforms to market their product without understanding the its product, and its benefits to the customers. It is very essential for any marketer to explore right audience on these platforms to market his product. It is very essential to pitch right product to the right customers, reducing the possibilities of miscommunication and misunderstandin...

It's about competition...The race is on for 'Numero Uno'. The fierce competition has forced businesses adopt innovative ideas and tools to improve productivity and market visibility. This is one of the critical reasons for the emergence of social media marketing. The growth of social media platforms like Facebook, LinkedIn, and Twitter has enabled marketers to experiment with their marketing strategies. However, such experiments can be dangerous, if not perform under 'professional guidance'. And this is where social media consulting comes into picture. These consulting services allow modern marketers to play with different marketing ideas. Here're some crucial reasons that really enhance the significance of a social media consultant in modern business arena. 1) Access to Expertise: Social media marketing is all about engagement, and thus, you need an expert to convert this engagement into potential business leads. With highly-skilled and professional social me...

Social media marketing is all about communications marketing...and this has strengthen the importance of good content. A good content can really help you build strong brand and identity on social media platforms. Social media marketing is a two-way communications process between brands and their target audience. Therefore, the communications needs to be informal and human. It's about engagement, not about advertising. Here are some key factors to highlight the significance of content in social media marketing: 1) Competition: One of the important factors to underline the content significance. The growing competition has forced businesses to deliver engaging and quality content to their target audience. Now, businesses are taking efforts to build a long-term relationship with customers. This relationship has gone beyond the traditional process of buying-selling. Businesses are coming out of their typical profit-oriented mindsets to add innovation to their overall marketing effo...

For today's businesses, the center of marketing strategies has changed. From offline to online, modern marketing activities revolve around world wide web. Moreover, the emergence of social media has given them that necessary push to derive success and productivity out of their marketing activities. Social media sites are no longer limited to peer-peer networking. They have grown up to take center-stage modern marketing landscape. Be it B2B or B2C, no business organization can really eliminate the significance of social media platforms in from their round-table marketing discussions. Here's the glimpse of social media influence in today's brand building process. Popular platforms Social platforms like Facebook, LinkedIn and Twitter have emerged as the popular and successful platforms for business users. From Facebook fan page to LinkedIn company profile, businesses are not leaving any single opportunity to promote their brands on these platforms. Adding more to it, they ...