Overview: In B2B marketing, content holds a pivotal value, and delivering the right content to the audience becomes the prime responsibility of B2B marketers. However, this is only one half of the story. The other half is about personalization or content recommendation. In today's new age of technology, artificial intelligence (AI) helps understand and predict consumer behavior. With machine learning, data analytics, and advanced algorithms, AI can help marketers identify consumer patterns and predict future actions. This AI capability gives marketers more value in designing their content strategy based on the relevant and precise data generated with the help of AI. Data Collection & Integration: In one of my earlier articles , I emphasized the significance of data for brands and marketers. The real work begins with data collection and integration. With the help of Big Data, marketers can analyze large datasets, including social media, purchase history, browsing behavior, and
This blog helps different brands and businesses with digital marketing activities and strategies to make them stand out in digital world