If you want to attract customers in your area, local SEO is essential. Here’s how you can optimize your local presence: 1️⃣ For any local SEO strategy, Google My Business (GMB) becomes a significant platform. It is crucial to showcase a complete and up-to-date GMB profile with accurate business hours, contact information, and engaging photos. Also, keep regularly posting updates and reviewing responses. 📸🕒 2️⃣ Any SEO strategy is incomplete without keywords. For local SEO, incorporate location-specific keywords into your website content, meta tags, and descriptions to improve visibility in local searches. 🔍🌐 3️⃣ When you encourage satisfied customers to share positive reviews on Google and other local directories, it adds weight to your local SEO strategy. Responding to reviews—both good and bad—shows you value customer feedback. ⭐🗣️ 4️⃣ If you want to attract local customers, make sure your name, address, and phone number (NAP) are consistent across all online platforms, includin
When it comes to B2B marketing, I am a big fan of events. My interactions with events took place in 2005. Event content, from events and exhibitions to webinars and virtual happenings, has always fascinated me. No doubt, the overall content approach and delivery have changed since then; however, I have not seen content taking the backseat in any of the event professionals' lives. 'In event marketing, content reigns supreme, yet its quality varies. Event professionals must use a specific content route to promote pre- and post-event activities. When we think of content as part of event marketing, it has different objectives at different times. However, it is crucial to remain consistent with the preferred content route. Recently, I conducted a short survey with a few event professionals to learn about their preferred content format for event marketing. I was surprised to see the results of that survey. Social media was the preferred content format for over 58% of the respondent