Kapil Mudholkar's Blog | Digital Marketing Tips & Strategies

When it comes to B2B marketing, I am a big fan of events. My interactions with events took place in 2005. Event content, from events and exhibitions to webinars and virtual happenings, has always fascinated me. No doubt, the overall content approach and delivery have changed since then; however, I have not seen content taking the backseat in any of the event professionals' lives. 'In event marketing, content reigns supreme, yet its quality varies. Event professionals must use a specific content route to promote pre- and post-event activities. When we think of content as part of event marketing, it has different objectives at different times. However, it is crucial to remain consistent with the preferred content route. Recently, I conducted a short survey with a few event professionals to learn about their preferred content format for event marketing. I was surprised to see the results of that survey. Social media was the preferred content format for over 58% of the respondent

For marketing, we are in the age of evolution. The space is constantly evolving with new techniques and trends. However, email marketing remains one of the most powerful tools in a marketer’s arsenal. However, email marketing should go beyond reaching inboxes and build meaningful and lasting relationships with your audience. Here is how you can do it! 1️⃣ Personalization matters: Today's marketing is incomplete and unsuccessful without personalization. Use your data precisely for audience segmentation and tailor your email marketing campaigns based on specific interests and behaviors. 📝 2️⃣ Compelling content is the key: Make your email content relevant, valuable and engaging. Remember, content is what keeps your audience coming back for more. 📩 3️⃣ Timing matters: As a marketer, you should be smart enough to analyze and understand when your audience is most active and schedule your emails accordingly. This understanding will help you increase open rates and campaign effectiven

Your website is one of the crucial aspects of a successful marketing strategy. We all want a website which showcases a perfect combination of design, content, UX/UI, and SEO. 🛠️ In today's marketing world, websites use CMSs like WordPress, Drupal, Joomla, etc. And there are multiple reasons why brands choose CMS for their website. From the marketing perspective, if you are exploring the right CMS platform for your website, here are certain aspects you should consider. 1️⃣ Make sure to choose a user-friendly CMS. This will allow you to update content, create landing pages, and manage SEO without a developer. 💡 2️⃣ Remember to choose a CMS that offers robust SEO features. Here, WordPress is a great example. These CMSs also allow you to use third party plugins or modules that help you boost your SEO strategy. Your CMS should allow you to customize URLs, meta tags, and an easier way to optimize images and content for search engines. 🌐 3️⃣ A good CMS allows you to use multiple cont

  In B2B marketing, content holds a pivotal value, and delivering the right content to the audience becomes the prime responsibility of B2B marketers. Artificial Intelligence (AI) is making overall marketing interesting and captivating. When it comes to content, AI is revolutionizing content strategy with the help of insights and efficiencies that were previously unimaginable. Here is how AI is reshaping the landscape: 1️⃣ Personalization at Scale: AI helps marketers integrate data from different channels in one place with a comprehensive view of user patterns, defining personalized strategies and messaging based on the channel and available data. 🎯 2️⃣ Content Creation: AI tools can generate content, from blog posts to social media updates, saving time and maintaining consistency. ✍️ 3️⃣ Predictive Analytics: With the help of predictive analytics, marketers can segment and deliver the preferred content to visitors. This bucketed content will enable marketers to show the right cont